Move Without Permission

Adrift is a shop for skateboarders located in Toronto. The challenge is to get Adrift’s name out there, but how do we promote the brand to a demographic that can go against advertising?

We don’t sell. We rebel.

Adrift wants to connect with skaters by relating back to the rebellious roots and creative expression of skateboarding to get the store’s name out there. Adrift will vandalize and do a skating takeover of the district whose vibe is their complete opposite. Adrift is there to embrace skateboarding culture, make a statement, and possibly get fined.

Team
AD: Colleen Rae Aurelio, Holden Vint
Copywriting: Lazar Fazlagic
Strategy: Lucas Bates