PR + SOCIAL
Purposefully leaking SPAM: The Movie facts
Buying the ad time to play the movie trailers 3 times in a row during hockey games
Getting top list actors to be associated with SPAM to get viewers speculating if they will be in the movie
SPAM: The Movie
SPAM is popular in Asia and Hawaii, but not so much in the rest of the Western world. SPAM will make itself known by boldly breaking into pop culture in an unexpected way: a movie. Now people will know SPAM is ham, not tuna.
Team
AD: Colleen Rae Aurelio, Sifat Chawla
CW: Lazar Fazlagic
ST: Mojan Deneshfar
Poster Credit to Sifat