The New CEO
Subway currently has an interim CEO but plans to appoint the beloved Cookie Monster as its new leader, allowing Gen Z to enjoy the monster's playful antics once more. As the Cookie Monster navigates his way as CEO, he has big plans to improve the Footlong Cookie and make it known.
🏆 Young Ones One Show 2025 — Entry
Team: Colleen Rae Aurelio & Alicia Sukhanan
Cookie Monster becomes CEO of Subway
OOH dedicated to the footlong cookie all over Toronto
Cookie Monster joins food delivery drivers to promote footlong cookies to Subway customers who have not ordered the cookies.
Menu becomes cookie themed
Subway will do a “footlong cookie shortage”, allowing Subway to only sell a certain number of cookies a day. The shortage was because the Cookie Monster had been stealing them!