The Twix Angels
Everyone is chasing balance but struggling to actually live it. Even in the city around them, everything feels like one side is winning over the other. In numerology, two symbolizes balance, luck, and alignment. Twix already embodies this idea with its iconic two bars, making it the perfect symbol to connect with balance.
Twix takes full ownership of the number 222 across the city. They will do this by highlighting a Twix ‘222’ in unsuspecting places. Each activation reinforces that with Twix, two is better than one and that Twix represents choosing balance and bringing good luck into your life.
🏆 D&AD New Blood Brief
Team: Alicia Sukhanan, Jonathan Argueta, Lena Morrison, Colleen Rae Aurelio
My Role: AD, CW
Placing “222” in high traffic areas in Toronto for intrigue
QR code leads to a contest to collect pictures of “222” occurrences around the city | ART BY: Lena Morrison
Wrapping the 22 Coxwell Bus, but it will be rare. The bus is an easter egg for the collecting competition
Social posts, giving hints or teasers of the locations of the stickers
